About two weeks ago, I attended a GAUGE speech by Austin Garza. I really enjoyed his speech about his process of his work, his mythology, his experience, especially his philosophy. Mr. Garza has a different view aspect from other designer. He created a story for the project of Mexico City, the “Mexico eclipse”. Also, he likes to travel adventure to explore the nature beauty, such as his trip to Sahara desert. In addition, he took photos for his book. He is not just an artist but also a business man too. I really admire his creativity that he had some boring and ordinary project but he created brands and a series of relatives to promote the place and give the object a totally amazing look, for example, the project in LA and Xanadu shopping mall in New Jersey.
Above all, I think his lecture is well organized with the slide show as well as the sequence of his story. Further, I love what he said about Taiwanese people, hey, I’m proud of my people, and they are really what Mr. Garza said, good to be friend.
Monday, May 26, 2008
Sunday, May 25, 2008
Morteza Momayez/Iranian graphic designer
While I take my classmate Christine’s advice and search for some Iranian graphic designer, I found Morteza Momayez, he was known to the greatest Iranian graphic design master. He introduced the Iranian graphic design to the world. He was referred to Iranian artists of new generation as the father of graphic arts. Also the 5,000-rial and 10,000-rial paper bills currently in circulation were designed by Momayez. I personally like his logo and identity design with the shape and color, positive and negative space. The above identity logo look very simple and strong in shape yet just significantly represent the subject company or organization.
Saturday, May 24, 2008
Chinese Calligraphy
Two days ago as I checked on other classmate’s blog and I saw “Iran Calligraphy” which was mentioned in Christine’ blog, I do think that’s really unique typography. And yesterday, I company my friend to buy vitamin and visit this new branch drug store, I saw a four separate awesome canvas fill with Chinese calligraphy. Each of them is a Chinese character in different font type surrounded, in other words, they are all the same character in one canvas. So totally, there are only four greeting blessing words for a newly open store in four canvases. I think most them are pictographs.
Thursday, May 22, 2008
Book Design
While I searched book design and checked the sources that my instructor Jimmy gave in the class syllabus, I found this very interesting and elegant book design in AIGA web site. I am so fascinated by the design. The book, A Little Book on Poverty & Glory, is a book about Protestantism. The typography is so elegant with rich illustration, the curves and position that set in the text. Even though it’s overlap, it’s still legible. Also the pictures that set in the top of the pages with the warm rich red, orange color and some organic and shapes echoes the illustration in the text. However, I have a problem with that “bread&tongue press” with bold and solid black caught more attention to the viewer than the body text did which is regular san serif in mid tone. Over all, I think this is very well designed book that would catch reader’s attention and want to read it over and over again, just like a painting, an art work.
Sunday, May 18, 2008
business card design
While I'm designing my business card I searched some cool design and found this web site
(http://creativebits.org/cool_business_card_designs) really interesting. In this blog/web site, there are various of ways, such as quality of a business card, shape, and display. I especially like marriage counselling one which is a red torn card with a scotch tape on it ; and separation lawyers one which is a perforated card demonstrate what a separation lawyers does. As for display, I prefer the one that the letters with extend tree branches.
(http://creativebits.org/cool_business_card_designs) really interesting. In this blog/web site, there are various of ways, such as quality of a business card, shape, and display. I especially like marriage counselling one which is a red torn card with a scotch tape on it ; and separation lawyers one which is a perforated card demonstrate what a separation lawyers does. As for display, I prefer the one that the letters with extend tree branches.
Sunday, May 11, 2008
grid systems
Note for ART413, A type primer p.152-181
In this chapter, I learn how to make a grid for a document/book, and I think it’s very useful when I create a grid system for my project III, a booklet. As this booklet has to be stylish and legible and meaningful for the design I make. So I have to consider the amount of the text/imagines, the kinds of text/imagines, the levels of meaning and importance with the text/imagines, the relationship between text and imagines, and the relationship between text/imagines and the reader. Also a grid is a system to organize and clarify text on a page and amplifying its meaning. In other words, it is a foundation of expressing one’s voices within the text through color and position on the page. In this chapter, the author display different kinds of layouts for display type and text, some of them look more tradition while the other more interesting. When design the text need less pictorial and more organic than with display type. When set a grid, first set in vertical axes and gutters, the vertical gutter should be around 2 ems of the text type; then set in type ruler and cross-align the body text to the type ruler; then set in horizontal axes and gutters, the horizontal gutter is determined by the leading of one line of text type. In addition, to set the caption and headline length/leading for the text, they need to be multiples of the text length/leading. Also, they need to be cross-aligned. Sometime if there are sidebar and text, they are required to do the cross-alignment too. In this chapter, it also introduces how to create grid for text and imagines. Above all, I think this chapter is very useful as a fundamental for my project; meanwhile, I need to check other source book for more diverse layouts.
In this chapter, I learn how to make a grid for a document/book, and I think it’s very useful when I create a grid system for my project III, a booklet. As this booklet has to be stylish and legible and meaningful for the design I make. So I have to consider the amount of the text/imagines, the kinds of text/imagines, the levels of meaning and importance with the text/imagines, the relationship between text and imagines, and the relationship between text/imagines and the reader. Also a grid is a system to organize and clarify text on a page and amplifying its meaning. In other words, it is a foundation of expressing one’s voices within the text through color and position on the page. In this chapter, the author display different kinds of layouts for display type and text, some of them look more tradition while the other more interesting. When design the text need less pictorial and more organic than with display type. When set a grid, first set in vertical axes and gutters, the vertical gutter should be around 2 ems of the text type; then set in type ruler and cross-align the body text to the type ruler; then set in horizontal axes and gutters, the horizontal gutter is determined by the leading of one line of text type. In addition, to set the caption and headline length/leading for the text, they need to be multiples of the text length/leading. Also, they need to be cross-aligned. Sometime if there are sidebar and text, they are required to do the cross-alignment too. In this chapter, it also introduces how to create grid for text and imagines. Above all, I think this chapter is very useful as a fundamental for my project; meanwhile, I need to check other source book for more diverse layouts.
Thursday, May 1, 2008
Brand Survey
Brand Survey
In respond to the brand survey on McDonald’s and Jack in the box, Target and WalMart, and Verizon and Cingular,
McDonald’s and Jack in the box both are chain fast food restaurants, however, McDonald’s is the world’s largest one and successful one. McDonald’s is more customer friendly, especially to the children. Many McDonald’s restaurants have included a playground for children and most of its advertising geared toward children.
So McDonald’s give us a impression of family friendly, while Jack in Box seem to cling toward adult customers. Compare to their logo, both are all in a square shape, McDonald’s has a beautiful yellow “M” on a red square seem more fun than Jack in box the diagonal white letters place in a tint red square.
Target and Wal-Mart:
Target with its red target like logo, catch most of blue collar and student customers, while Wal-Mart with its blue letters and its goal “Save money. Live better.” Catch most of family customer, especially those low income families. My experience of shopping in target and Wal-Mart have a different feeling, in Target, most of products seem more designed and better quality than in Wal-Mart which emphasize in cheaper price.
Verizon and Cigular:
Both are wireless provider, after Cigular purchase AT & T, it becomes the largest one. First they use Cigular’s logo with a blue text, latter on they change to AT & T logo, and the name as well. Cigular provide customer cheaper rate, while, Verizon provide better connection as to price is higher than Cigular. Now Verizon is the 2nd largest wireless provider. In comparison to their logo, I seem to like AT & T with a earth like shape and blue diagonal strip cross over the earth, we can its ambition to serve/cover business all over the world. As to Verizon also has its significant logo, but doesn’t imply so much information in the logo. But it also imply the wireless signal in the logo.
In respond to the brand survey on McDonald’s and Jack in the box, Target and WalMart, and Verizon and Cingular,
McDonald’s and Jack in the box both are chain fast food restaurants, however, McDonald’s is the world’s largest one and successful one. McDonald’s is more customer friendly, especially to the children. Many McDonald’s restaurants have included a playground for children and most of its advertising geared toward children.
So McDonald’s give us a impression of family friendly, while Jack in Box seem to cling toward adult customers. Compare to their logo, both are all in a square shape, McDonald’s has a beautiful yellow “M” on a red square seem more fun than Jack in box the diagonal white letters place in a tint red square.
Target and Wal-Mart:
Target with its red target like logo, catch most of blue collar and student customers, while Wal-Mart with its blue letters and its goal “Save money. Live better.” Catch most of family customer, especially those low income families. My experience of shopping in target and Wal-Mart have a different feeling, in Target, most of products seem more designed and better quality than in Wal-Mart which emphasize in cheaper price.
Verizon and Cigular:
Both are wireless provider, after Cigular purchase AT & T, it becomes the largest one. First they use Cigular’s logo with a blue text, latter on they change to AT & T logo, and the name as well. Cigular provide customer cheaper rate, while, Verizon provide better connection as to price is higher than Cigular. Now Verizon is the 2nd largest wireless provider. In comparison to their logo, I seem to like AT & T with a earth like shape and blue diagonal strip cross over the earth, we can its ambition to serve/cover business all over the world. As to Verizon also has its significant logo, but doesn’t imply so much information in the logo. But it also imply the wireless signal in the logo.
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