A type primer by John Kane

In response to the reading assignment of the textbook A type primer by John Kane, p.V-13, 52-73, I got a chance to review what I have learned from Introduction to Typography two quarters ago. And to use the right termiology as well. In addition, the author gives more detail demonstrations and other aspect as well. He displays 10 typefaces Bembo, Garamond, Janson, Caslon, Baskerville, Bodoni, Serifa, Futura, Gill Sans, and Univers. The demonstrations of understanding letterforms show us a clear and close up look at the letterform. As to the maintaining x-height section, I do remember that when I designed my own letterform two quarters ago, I had two characters “e” and “a” that needed to exceed the baseline and median in order to look optically same size as other characters “n” and “r”. As to form and counter form and reinforcing meaning sections, I did these exercises too. I like the demonstration of the word “train” which creates an illusion of perspective. As to the author demonstrate the word “dance”, he put the word in different corner of the square or split it or repeat it and occupy the whole square and or different arrangement, that give me a very clear idea and make me realize what he try to show the idea of placement of the word “dance” in the square suggesting different activities in a place. I especially like the section of making sentence, finding sense, it also give me a good idea of making my first project of advanced lettering and typography, that I need to make some of text really BIG to achieve viewer’s attention. Also, make the background color complementary color to the focus point which is a circle with the final destination in it.