Brand Survey

Brand Survey

In respond to the brand survey on McDonald’s and Jack in the box, Target and WalMart, and Verizon and Cingular,
McDonald’s and Jack in the box both are chain fast food restaurants, however, McDonald’s is the world’s largest one and successful one. McDonald’s is more customer friendly, especially to the children. Many McDonald’s restaurants have included a playground for children and most of its advertising geared toward children.
So McDonald’s give us a impression of family friendly, while Jack in Box seem to cling toward adult customers. Compare to their logo, both are all in a square shape, McDonald’s has a beautiful yellow “M” on a red square seem more fun than Jack in box the diagonal white letters place in a tint red square.

Target and Wal-Mart:
Target with its red target like logo, catch most of blue collar and student customers, while Wal-Mart with its blue letters and its goal “Save money. Live better.” Catch most of family customer, especially those low income families. My experience of shopping in target and Wal-Mart have a different feeling, in Target, most of products seem more designed and better quality than in Wal-Mart which emphasize in cheaper price.

Verizon and Cigular:
Both are wireless provider, after Cigular purchase AT & T, it becomes the largest one. First they use Cigular’s logo with a blue text, latter on they change to AT & T logo, and the name as well. Cigular provide customer cheaper rate, while, Verizon provide better connection as to price is higher than Cigular. Now Verizon is the 2nd largest wireless provider. In comparison to their logo, I seem to like AT & T with a earth like shape and blue diagonal strip cross over the earth, we can its ambition to serve/cover business all over the world. As to Verizon also has its significant logo, but doesn’t imply so much information in the logo. But it also imply the wireless signal in the logo.