About two weeks ago, I attended a GAUGE speech by Austin Garza. I really enjoyed his speech about his process of his work, his mythology, his experience, especially his philosophy. Mr. Garza has a different view aspect from other designer. He created a story for the project of Mexico City, the “Mexico eclipse”. Also, he likes to travel adventure to explore the nature beauty, such as his trip to Sahara desert. In addition, he took photos for his book. He is not just an artist but also a business man too. I really admire his creativity that he had some boring and ordinary project but he created brands and a series of relatives to promote the place and give the object a totally amazing look, for example, the project in LA and Xanadu shopping mall in New Jersey.
Above all, I think his lecture is well organized with the slide show as well as the sequence of his story. Further, I love what he said about Taiwanese people, hey, I’m proud of my people, and they are really what Mr. Garza said, good to be friend.
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He is a cool businessman!
I like the way he treat to his employees.
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